We are an experienced team of creative problem solvers.
We believe that respect, authenticity, entrepreneurship, and fun are core to any great company. Our reputation is based on the relationships we’ve nurtured and the innovative risks we’ve taken.
How We started
In 2011, we launched Forshay as an interim placement firm and kept getting the same feedback:
"You always get the skills and the culture complement right."
By 2014, we'd expanded into executive search. But the deeper we got into placing leaders, the more we saw that the real challenge wasn't just finding great people. It was making sure the system around them was set up for those people to succeed.
That realization changed everything about how we work
Today
Where Better Work Begins
Sally had already spent five years building Flexperience around these same questions, and Forshay became the firm to go deeper. For over 15 years, we've been studying the intersection of how teams and organizations function and what it takes for the people inside them to do their best work
Built From Experience
We've collaborated with Stanford GSB and UC Berkeley Haas on how to turn scientific insights into practical actions inside companies, but we're practitioners first.
What we know comes from being inside hundreds of growth-stage companies during the moments when everything is changing at once.


What We Do
Today we place executives and fractional leaders, develop leadership teams, and help organizations navigate AI transformation in ways that hold up when the consultants leave the room.

Executive placement
Leadership development
AI transformation advisory
Leadership Team
Our team is small, senior, and most of us have been working together over a decade. That matters because we learn your culture, your blind spots, your pace.
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There's a personal reason this work runs deep.
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Sally's brother, Will Forshay, was the inspiration behind the company
When Will was killed in a plane accident at 37, Sally was eight months pregnant, working the long hours Silicon Valley demands. That moment reframed everything: what work is supposed to be for, and what it really looks like to build a company that works as well for its people as its business.
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